Experience design (XD) is a structured methodology that organizations use to create rewarding experiences for customers and employees, orchestrating every aspect of a their interactions with your brand and helping to attract and retain both customers and talent.
Design research is first and foremost about immersing yourself in the lived experience of the people you’re designing for. Just like academic, technical or scientific research, it is a process of observing, gathering, exploring and learning.
Having a documented strategy is foundational to achieving goals, whether it's at the organization level, an operating unit or for a transformation project.
Understanding and exploring EX and EXD are key, but that alone won’t affect your organization’s bottom line. Here’s how to set the magic in motion.