• Services
  • About
  • Blog
  • Courses
  • Contact
  • Course Reservation
reshift
  • Services
  • About
  • Blog
  • Courses
Let's Talk >

Michelin

Co-creating new customer services together, with B2B customers.

2016-2017, Detroit, MI 

Topics: Private Sector / Co-creation & Facilitation

Challenge

One of the world's largest tire manufacturers with a global commitment to innovation, Michelin was looking for ways to engage B2B customers of their Original Equipment (OE) business (selling tires to automotive manufacturers) in a collaborative process to create new service offerings that would resonate with consumers. The company wanted to engage their customers in a different way in order to meaningfully differentiate the Customer Experience (CX) from a typical supplier-purchaser relationship.

Approach

The reshift and Michelin teams worked together to design CX co-creation sessions, whereby Michelin and its customers would use a Design Thinking approach to identify specific consumer needs and pain points — and come up with concepts to address those needs together.

Outcome

Through two-day sessions, held with two of the three Detroit-based automotive giants, Michelin was able to delve deeply into a collaborative session with its customers.

 

These two-day sessions resulted in new customer-centric product and service concepts that were presented to a panel of executives from each company. The sessions resulted not only in strengthened relationships, but also sowed the seeds for new joint initiatives between the companies.

3491-reshift-case-study-michelin-16858219492437.jpeg

Let's talk >

Back to cases >

FEATURED CASES

Fortune 50 Healthcare Company >

Gilead Sciences >

Haas and BarthHaas >

ServiceNow >

USAID INVEST - Colombia >

USAID INVEST - Washington >

reshift

Let's make big change.

join our mailing list

for insights and tools you can use

Sign up >

info@reshift.us

Services

About

Courses

Blog

Contact

© reshift™ 2023

Terms & Conditions

Privacy Policy